By Steve Hartkopf A number of people I’ve talked to recently don’t understand all the fuss around social media. What is it? Why is it growing so fast?  Do I/we need to be engaged?  People use social media for three primary reasons.  First, to acquire knowledge, which is why content is so critical...

HORIBA is a global instrumentation company, publicly traded on the Tokyo stock exchange. The HORIBA Group of worldwide companies provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medical diagnostics,...

When first starting a blog, choosing which blogging platform to use is one of the most important decisions that you can make as a new blogger. The right platform can make blogging a breeze, and the wrong platform can make blogging a chore. Because the platform that you use to blog with is such a powerful...

By Will Crist I used to think of myself and my services as a fire truck looking for businesses with fires in the basement. My job was to look around, talk to people and find out if they had fires in the basement they wanted to talk about. Often, when they were willing to talk, they were also willing...

By Robin Broitman The advent of social media has opened up a wide range of opportunities for non-professional writers like me — and probably you too — to write online.  Most of us writing for websites or blogs or posting on Twitter likely aren’t trained journalists.  Even professional writers...

Twitter is not often thought of as an educational tool, but the fact is that there are many people on the service that offer a wealth of information. There are CEOs, executives, and more users who can help your career just as much as an MBA. Read on, and you’ll learn about 100 business executives that...